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Mar. 27, 2017
[Fitbit Announces Global Availability of Alta HR]
Reach Your Goals in Style with Fitbit Alta HR
Building on the popular Fitbit Alta™, Alta HR provides you with new health and fitness capabilities that are powered
by PurePulse continuous, wrist-based heart rate tracking, such as better measuring calorie burn, seeing real-time
heart rate zones, viewing resting heart rate trends, and access to more advanced sleep tracking and insights. These
advancements will help you:
Stay on track toward your health and weight goals by exercising at the right intensity and tracking calories in
vs. calories burned each day.
Make more informed decisions about your health by seeing how consistent exercise can improve your resting
heart rate over time.1 A decrease in resting heart rate is a key indicator of cardiovascular health; changes up
or down may indicate illness or other issues.2
Better understand your sleep quality by gaining insight into time spent in light, deep and REM sleep as well as
how different activities and habits affect your sleep patterns; receive personalized insights on how to improve
your sleep for better overall health.
Fitbit Alta HR is available today for $149.953 with a Classic band in black, blue gray, coral or fuchsia. Classic
accessory bands, Luxe premium leather accessories, Luxe metal bracelet and Special Edition trackers are available
for $29.95, $59.95, $99.95 and $179.95, respectively.4 Designer collections are also available from PUBLIC SCHOOL,
Simply Vera Vera Wang and coming soon from Tory Burch.5
Guidance & Motivation through the Fitbit App to Support You on Your Health Journey
Fitbit’s new software features provide users with the guidance and coaching needed to reach their health and
fitness goals:
Sleep Stages is now available on Fitbit Alta HR, as well as Fitbit Blaze devices (English only) via the Fitbit app
on Android, iOS and Windows and on, and is coming soon to Fitbit Charge 2. Powered by
PurePulse, Sleep Stages uses accelerometer data and heart rate variability (the changes in time between
beats), plus Fitbit’s proven algorithms to more accurately estimate how long you spend in light, deep and REM
sleep stages, as well as time awake, each night to help you better understand your sleep quality.
Sleep Insights is now available via the Fitbit app with all Fitbit devices that track sleep.6 Sleep Insights provide
actionable guidance and coaching to help you improve the quality of your sleep and, in turn, your overall
health. As you continue to track your sleep, the insights will become more personalized to you, your sleep
patterns and your activities.
Fitbit Community will be available this week to Fitbit app users in the U.S. on Android, iOS and Windows
devices. Community is a new social feature that includes Feed, Friends and Groups, that offers more engaging
ways to connect with friends, family and groups of like-minded people for support and inspiration as you
progress along your path to better health and fitness.
Cardio Fitness Level and Relax guided breathing are both now available on Fitbit Blaze. Cardio Fitness Level
provides a snapshot of your cardiovascular fitness based on your estimated VO2 Max, while Relax guided
breathing offers two- and five-minute sessions that are personalized to your breathing rate so you can gain
the benefits of a guided breathing practice.
Switch Up Your Style with New Sport Bands for Fitbit Charge 2
Bringing a new look to Fitbit Charge 2™, the #1 fitness tracker in the U.S.,7 Fitbit is also releasing new Sport Band
accessories in cobalt, coral and black, available today for $29.95.8 Featuring a sporty and stylish look, the smooth,
water-resistant bands offer the perfect accessory for any type of workout. The bands have a breathable, perforated
design that was tested and approved by Fitbit Ambassadors, including ultra-marathoner Dean Karnazes, cycling
legend Jens Voigt and professional runners Ryan & Sara Hall.
Global Retail Availability
Alta HR and accompanying accessory bands, as well as Charge 2 Sports Bands can be purchased today at
and in major North American retailers, such as, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s,
Nordstrom, Target, REI and Verizon. The products are also available starting today at select global retail partners
across Asia Pacific, Europe and Latin America.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to
reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and
experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Alta HR™, Alta™, Fitbit Flex 2™, Fitbit One® and
Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores
and in 65 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software and
services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.
Fitstar by Fitbit offers a digital health and fitness platform that helps and inspires users to get fit anytime, anywhere,
and has a footprint of over 8.3 million downloads across the Fitstar Personal Trainer and Fitstar Yoga apps, with
availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.
1 To view resting heart rate on-device, you can customize the display settings in the Fitbit app.
2 American Heart Association,
About-Heart-Rate-Pulse_UCM_438850_Article.jsp#.WHakSLYrJBx and The Canadian Journal of Cardiology,
3 Prices listed are on, pricing at retailers may vary.
4 Tracker sold separately.
5 Loose-fitting accessories may cause variations in your activity and heart rate stats.
6 Sleep Insights works with Fitbit One, Fitbit Flex, Fitbit Flex 2, Fitbit Alta, Fitbit Charge, Fitbit Alta HR, Fitbit Charge
HR, Fitbit Charge 2, Fitbit Blaze and Fitbit Surge.
7 The NPD Group, Inc., U.S. Retail Tracking Service, Health & Fitness Trackers, Smart Watches, September – October
2016, Based on units and dollars.
8 Tracker sold separately.
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Source: Fitbit, Inc.
Fitbit, Inc.
Jen Ralls, 415-941-0037